Video-First Social Monitoring
Get deep in-video insights,
detect real-time reputation risks,
measure campaigns effectiveness
and extract creators’ video demographics.
Video is Taking Over Social Media
The relentless flood of video is redefining social media dynamics, leaving brands blind and vulnerable.
Traditional tools fall short as threats and opportunities evolve beyond hashtags and influencers, making video content increasingly unpredictable and difficult to track.
Monitoring in a Video-First Era
Multi-Modal. Proactive. Timely. Agile.
Reputation Management
Our solution detects, prioritizes, counters, and measures reputation risks in real-time, capturing over 90% of brand-related videos even before going viral.
- Daily damage score: Configurable post damage assessment broken down by narrative
- Policy violations: Deep fake, disinformation, impersonation
- Illegal activities: Sale of counterfeit products, content piracy and organized smear campaigns
In-Video intelligence
We analyze in-video content to deliver real-time, focus-group-level insights on topics of interest like product complaints and brand rumors across posts about your product, brand, executives, and competitors.
- Main narrative: Understanding key video message while detecting sarcasm and sense of humor
- Video categories/queries: Detect from a pre-set framework: i.e. product reviews) or any category inputted in free text
- Demographics: In-video understanding of creator demographics – age, gender, ethnicity, social economic status
Audience & Influencers Analysis
Utilize in-video analysis to understand your audience’s preferences, identify influencers and analyze content creators
- Audience analysis: Understand your audience preferences (content, influencers, etc) to refine social strategy
- Micro-influencers vetting: Quantitatively match micro-influencers to your brand based on shared audiences, product segments and values
- Content creators: Deep dive into content creators commonly contributing / damaging your brand
Real-Time Marketing
Providing a brand-related live video feed with score and suggested real-time video response
- UGC: Centralize all spontaneous UGC with full analysis to echo/respond to
- Thought leadership opportunities: Real-time mapping for social news matching your values, your content priorities and topics of high interest to your audience
- Full dashboard: All brand-related videos analyzed, summarized, transcribed and categorized
Some of Our Clients
