Unleash your marketing team’s full potential with an AI content generation platform. AI editing software can transform your content into dozens of shareworthy pieces in minutes. In this article we’ll explore how you can improve content quality, increase output, reduce monthly spend, and say goodbye to outside contractors using the power of AI.
Creating valuable content is the key to successful marketing.
We all know that the goal of marketing is to convert leads and increase revenue. However, achieving this goal requires a clever and consistent content strategy. That’s why 81% of marketing experts prioritize content creation to drive business growth.
But what kind of content creates this growth? Simply put, content that adds value. Quality content can increase brand awareness, establish credibility, move leads down the funnel, and keep existing clients hooked.
Let’s look at some examples:
- Social media posts help build brand recognition and increase audience engagement.
- A 60-second video keeps viewers engaged till your CTA.
- An eBook generates convertible leads and builds trust in your business’s expertise.
- Ongoing email updates keep your existing clients confidently enjoying your product.
Consistent content generation also matters
Creating high-quality content is important, but so is how often you upload it. For example, the average person will need to see your brand 7x before committing to buy. This means that in the world of content creation, visibility sells. By increasing your output you will:
- Reach a larger audience
- Establish authority
- Inspire confidence
- Increase the chance of a purchase
Relying on freelancers can make your business vulnerable
The ongoing demand for content can be overwhelming for marketing teams. Because of this, businesses often outsource to independent contractors. However, managing a team of freelance content writers, video editors, and graphic designers can come with difficulties of its own. Firstly, sourcing and managing multiple talents can seem like a full-time job. Secondly, It can be difficult to find outsiders who are committed to maximizing your business’s results, ‘get’ your brand’s voice and consistently meet deadlines. Moreover, even if you do find an exceptional freelancer, they’ll likely be in high-demand and expect compensation that matches their market value. As a result, sourcing and retaining top talent can take a large portion of your valuable time and budget.
What should a more sustainable content solution involve?
A sustainable, long-term approach to content creation should be:
- Easy – your whole team should be able to make content.
- Fast – you should be able to post same-day content.
- On budget – your solution should reduce costs.
- Output focused – generate multiple pieces in near real-time.
- In-house – minimize outsourcing and maximize your own team’s potential.
How can an AI content generation platform optimize your output?
AI content generators can create a sustainable solution. However, not all AI content generation platforms are created equal. For example, generators that create flat, textbook-style blog posts, unnatural-sounding audio, or robotic looking avatars might not be the right fit for your audience.
So what features should you look for? The RIGHT AI content generation platform will:
- Automatically recognize your video’s highlights.
- Utilize your existing (human) audio.
- Auto-generate content in a range of formats, both written and visual.
- Have inbuilt, easy-to-use editing software.
- Auto-adjust ratios to fit every social media platform.
- Incorporate your branding to keep your content recognizable.
- Generate dozens of shareable pieces in minutes.
With the right AI content generation platform you will be able to increase your output, decrease your budget, and bring all work back in house.
GlossAi helps you get more out of your existing content
GlossAi is an AI content generation platform that takes your existing content and transforms it into dozens of high-quality, social media ready pieces. The platform uses the world’s most human-like AI editing software; it’s trained to recognize video data points like tone fluctuations and facial expressions to extract the highlights from your long-form pieces. GlossAi instantly creates content in dozens of different formats from short-form video content, to blog posts, to reels, to social stills – all perfectly adjusted to the ratios of each social platform. Making changes is easy too! The GlossAi platform includes intuitive editing software, and an inbuilt brandbook so that each piece generated will reflect your brand’s unique identity.
By using GlossAi our clients have been able to eliminate outsourcing, increase engagement by 40%, and shave 80% off their budget.
To see how GlossAi can work for you, sign up for a free three hour trial today.
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